Building a survey platform
with AI-powered fraud detection [CSAT +98%]

Building a survey platform with
AI-powered
fraud detection
[CSAT +98%]

Building a survey platform
with AI-powered fraud detection
[CSAT +98%]

Prime Surveys collects marketing data through questionnaires
on websites. Site owners and their users are rewarded and the business receives valuable data. 

As Senior Designer, I was responsible for launching MVP app and improving usability, taking into account
both user-friendliness and business needs.I worked closely with the Engineers, Product Managers

Prime Surveys collects marketing data through questionnaires on websites. Site owners and their users are rewarded and the business receives valuable data. 

As Senior Designer, I was responsible for launching MVP app and improving usability, taking into account both user-friendliness and business needs.I worked closely with the Engineers, Product Managers

My role

Senior Product Designer

Actvities

Research, Product design

Industry

Martech

Country

Germany

How everything started

In 2021 I joined Prime Surveys, a survey service app from Germany.

It collects marketing data through questionnaires on websites. Site owners and their users are rewarded and the business receives valuable data.



As Senior Designer, I was responsible for launching MVP app and improving usability, taking into account both user-friendliness and business needs.

User retention. Selecting
the type of questionnaire

User retention.
Selecting the type
of questionnaire

User retention.
Selecting the type
of questionnaire

To motivate users to take surveys it is important to close their questions. To do this, it's important to understand the scenario the user is going through.



For example, how long does it take to get
an award, what is the selection process for
a quiz, can you use a VPN?

To motivate users to take surveys it is important to close their questions. To do this, it's important to understand the scenario the user is going through.



For example, how long does it take to get an award, what is the selection process for a quiz, can you use a VPN?

Conclusions

Conclusions

There are different types of users. Those who don't like long surveys and those who are interested in earning. So it is important to give users a choice to attract them. Also, many users have fears and concerns and questions that may prevent them from participating in surveys. For example what If didn't receive a screen-out reward, etc.

Hypotheses and key problems

Hypotheses
and key problems

• Enhance user engagement.

• Prevent fraud and ensure data quality.

• Overcoming retention and attraction barriers.

• Informing users about progress and states.

I.

Attraction and retention

User retention. Selecting
the type of questionnaire

User retention.
Selecting the type
of questionnaire

User retention.
Selecting the type
of questionnaire

To increase motivation, I offered a variety of survey types — shorter ones for quick participation and longer or higher-paid ones for more significant rewards — while addressing common objections through clear FAQs and improved UX.

To motivate users to take surveys it is important to close their questions.
To do this, it's important to understand the scenario the user is going through.



For example, how long does it take to get an award, what is the selection process for a quiz, can you use a VPN?

Closing objections

Closing objections

Closing objections

Also it is important to close user objections and answer all questions. For example, how long does it take to get an award, what is the selection process for a quiz, can you use a VPN, etc.

Also it is important to close user objections and answer all questions. For example, how long does it take to get an award, what is the selection process for a quiz, can you use a VPN, etc.

II. Attraction and retention

II. Attraction
and retention

Users responded positively to the variety of questionnaire types. The FAQ block also helped address most common questions. However, after collecting customer feedback, we discovered that some respondents were completing surveys too quickly, and the quality of their answers was not satisfactory. After brainstorming with the team, we concluded that these edge cases needed to be addressed in the design.

III. Attraction and retention

The next step was to refine the UX for survey participants. Through a respondent survey, we discovered the need to improve message copy and provide clearer guidance, helping users understand what went wrong and what actions to take next.

Outcome

I conducted competitive research and provided conclusions and actionable recommendations. After successfully launching the MVP, the project grew to 2 million users within a year.

Respondent's going through
the survey too quickly

Respondent's going through the survey
too quickly

Respondent's going through the survey
too quickly

Some users attempted to complete questionnaires as quickly as possible without providing thoughtful answers. To address this, we developed a system to detect and flag excessively fast activity.

Some users attempted to complete questionnaires as quickly as possible without providing thoughtful answers. To address this, we developed a system to detect and flag excessively fast activity.

Low quality of answers

Low quality of answers

Low quality of answers

In the scenarios, it was important to account for edge cases and provide clear informational messages. One of the challenges for the service was that some users attempted to game the system — completing surveys too quickly or giving low-quality answers in an effort to earn more points. There were also cases where users simply did not qualify for a survey.

In the scenarios, it was important to account for edge cases and provide clear informational messages. One of the challenges for the service was that some users attempted to game the system — completing surveys too quickly or giving low-quality answers in an effort to earn more points. There were also cases where users simply did not qualify for a survey.

Sometimes a user does not qualify for a survey because they fall outside the specific target audience, and this is important to account for in the scenario.

Improved feedback

The next step was to refine the UX for survey users. We conducted a respondent survey and found that it was necessary to improve the message copy and provide clear guidance, ensuring users understand what went wrong and what actions to take next.

Recent activity

To motivate users to complete surveys, it was important to address their questions and concerns. User responses were monitored for quality, and if a response was deemed too low-quality, the user received a message restricting access to further surveys.The next step was to refine the UX for survey participants.

II. Attraction and retention

Users responded positively to the variety of questionnaire types. The FAQ block also helped address most common questions. However, after collecting customer feedback, we discovered that some respondents were completing surveys too quickly, and the quality of their answers was not satisfactory. After brainstorming with the team, we concluded that these edge cases needed to be addressed in the design.

Respondent's going through
the survey too quickly

Some users attempted to complete questionnaires as quickly as possible without providing thoughtful answers. To address this, we developed a system to detect and flag excessively fast activity.

Low quality of answers

In the scenarios, it was important to account for edge cases and provide clear informational messages. One of the challenges for the service was that some users attempted to game the system — completing surveys too quickly or giving low-quality answers in an effort to earn more points. There were also cases where users simply did not qualify for a survey.

Improved feedback

The next step was to refine the UX for survey users. We conducted a respondent survey and found that it was necessary to improve the message copy and provide clear guidance, ensuring users understand what went wrong and what actions to take next.

Recent activity

To motivate users to complete surveys, it was important to address their questions and concerns. User responses were monitored for quality, and if a response was deemed too low-quality, the user received a message restricting access to further surveys.The next step was to refine the UX for survey participants.

III. Attraction and retention

The next step was to refine the UX for survey participants. Through a respondent survey, we discovered the need to improve message copy and provide clearer guidance, helping users understand what went wrong and what actions to take next.

Improved feedback

The next step was to refine the UX for survey users. We conducted a respondent survey and found that it was necessary to improve the message copy and provide clear guidance, ensuring users understand what went wrong and what actions to take next.

Recent activity

To motivate users to complete surveys, it was important to address their questions and concerns. User responses were monitored for quality, and if a response was deemed too low-quality, the user received a message restricting access to further surveys.The next step was to refine the UX for survey participants.

Outcome

I conducted competitive research and provided conclusions and actionable recommendations. After successfully launching the MVP, the project grew
to 2 million users within a year.

2 mln

Questionnaireы and contributing


their valuable insights

100 000

Projects completing creating
enormous wealth of data

98%

Client satisfaction rate, underlining
our commitment to quality and service

III. Attraction
and retention

The next step was to refine the UX for survey participants. Through a respondent survey, we discovered the need to improve message copy and provide clearer guidance, helping users understand what went wrong and what actions to take next.

Outcome

I conducted competitive research and provided conclusions and actionable recommendations. After successfully launching the MVP, the project grew
to 2 million users within a year.

Ready to Start Your Project?

Let's talk

Get in touch

Contact me in Telegram

mike.solomatin.design@gmail.com

Cases

About

Linkedin

Dribble

Ready to Start Your Project?

Let's talk

Get in touch

Contact me in Telegram

mike.solomatin.design@gmail.com

Cases

About

Linkedin

Dribble

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